Skip to content

ViralLoop

Your next post already worked.

← Back to library

Loading the post

Remix this post

SaveShare

Your note

Private to you, and used when you remix this post.

Viral score

Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Jay Rosen on Lessons · ViralLoop

← Back to library

Post by Jay Rosen on X

Jay Rosen@jayrosen_nyu

The respected editor of the Los Angeles Times, Kevin Merida, abruptly resigned last week after getting fed up with owner interference in the newsroom. Sharon Waxman and Alexei Barrionuevo from @TheWrap share what they have learned. t.co A lot that's alarming.

244 likes9 repliesPosted Jan 16, 2024

View the original on X Written by Jay Rosen. Captured Sep 4, 2026.

Remix this post

Your note

Private to you, and used when you remix this post.

30

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

A few months ago I bought contracts that would be Khamenei out of office by April 1st. This morning, Kalshi changed the rules to exclude death as a possible outcome. lol, lesson learned - have withdrawn everything from Kalshi and will never use them again.

Make no mistake, this is a scare tactic. I went on the podcast and as hard as the lobby groups and media tried, they couldn’t twist anything I said. So they have resorted to lobbying for Louis’ sponsorship to be pulled in an attempt to scare others out of giving me a platform.

To lump these two factors together to create a narrative that my behavior extended beyond bad edgy jokes is disgusting and did not happen. In past years, I have learned that my old humor is not acceptable. I cannot change who I was, but I can continue to work on myself

I've tweeted this story before, but feel like it's relevant again: When I was working for NBC and they hired Megyn Kelly I publicly stated that I thought it was a huge mistake bc I believed Megyn was a racist and had made racist statements. NBC brass hauled me into an HR meeting

Over the past few weeks, we removed hundreds of channels sharing leaked exam materials and related scams in India. We’re also making the “edited” label more visible to prevent backdating scams. Telegram is a force for good. Banning it — even temporarily — is a mistake.

Yes, the EU should sanction Tucker Carlson, because he is no journalist but a leading Kremlin propagandist. The EU has rightly sanctioned a score of leading Kremlin propagandists & many Europeans for various reasons. It would be a mistake not to sanction Tucker Carlson.

More from Jay Rosen

"Jailed reporters, silenced networks: What Trump says he'd do to the media if elected" by NPR's @davidfolkenflik is a model of "not the odds, but the stakes" reporting. It collects the facts and sounds the alarm without a trace of 'both sides do it.' t.co

Never thought I would see "Meet the Press" publicly disssent from a decision made by NBC News, but it happened today. Chuck Todd to Kristen Welker: "Our bosses owe you an apology." Then two other panelists explained on air why hiring Ronna McDaniel is such a credibility disaster.

My quote in this article: “You have to look at Gannett and the other big newspaper chains not as media companies but as financial firms. They see newspapers as declining assets, and they ask themselves how they can squeeze a few more years of profit out of those assets.”

I mention this for a simple reason: Some of the wounds are self-inflicted. This thread is input. For the output go to CNN: "News industry off to brutal 2024 start as mass layoffs devastate publishers, raising questions about the future of journalism." t.co 13/

Factors converging on the news industry to hollow it out, weaken the product, scare investors, and threaten jobs: 1/ With a few exceptions, the search for a stable business model has been unsuccessful, in part because the problem changes faster than R & D in the news business.

Last week CNN asked me how I explain the downturn in the news industry: big layoffs, scant investment, no recovery in sight. A list of factors is not an explanation, I said. But that is what I have. So here's my thread. None of it should be news to people in the business. 0/