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Jay Rosen on Lessons · ViralLoop

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Jay Rosen@jayrosen_nyu

The respected editor of the Los Angeles Times, Kevin Merida, abruptly resigned last week after getting fed up with owner interference in the newsroom. Sharon Waxman and Alexei Barrionuevo from @TheWrap share what they have learned. t.co A lot that's alarming.

244 likes9 repliesPosted Jan 16, 2024

View the original on X Written by Jay Rosen. Captured Sep 4, 2026.

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30

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Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

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More from Jay Rosen

"Jailed reporters, silenced networks: What Trump says he'd do to the media if elected" by NPR's @davidfolkenflik is a model of "not the odds, but the stakes" reporting. It collects the facts and sounds the alarm without a trace of 'both sides do it.' t.co

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My quote in this article: “You have to look at Gannett and the other big newspaper chains not as media companies but as financial firms. They see newspapers as declining assets, and they ask themselves how they can squeeze a few more years of profit out of those assets.”

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Factors converging on the news industry to hollow it out, weaken the product, scare investors, and threaten jobs: 1/ With a few exceptions, the search for a stable business model has been unsuccessful, in part because the problem changes faster than R & D in the news business.

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