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The mechanics

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Style
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Analysis by ViralLoop — not written by the original author.

Post by David Folkenflik on X

David Folkenflik@davidfolkenflik

Smith said he paid nine figures, a seemingly staggering sum. (Bezos paid $250M for the WashPost.) Unclear if the undisclosed figure includes the licensing fees required by Alden Global Capital, the hedge fund that sold the Sun. Smith will rely on Alden's CMS and other services.

677 likes12 repliesPosted Jan 16, 2024

View the original on X Written by David Folkenflik. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: concrete
Mechanisms: Specificity
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

Netflix is deliberately choosing to pay people to create sexualized content for children. Freedom of speech should be respected, but this is PAID speech. Netflix is going out of their way and reaching into their wallet to push this.

Universal HIGH INCOME via checks issued by the Federal government is the best way to deal with unemployment caused by AI. AI/robotics will produce goods & services far in excess of the increase in the money supply, so there will not be inflation.

Marques Brownlee

Memory price hikes have finally started hitting Apple. Today, they raised some base prices: Macbook Neo: $599 -> $699 Macbook Air: $1099 -> $1299 Macbook Pro: $1699 -> $1999 Mac Studio: $1999 -> $2499 iPad Air $599 - $749 iPad Pro: $999 -> $1199

Adam Cochran (adamscochran.eth)

Breakdown of the Black Friday data tells us: -Consumer is weakening. -95% of sales volume was financed. -67% of that intends not to pay off within 30 days. -Roughly $1B was spent using BNPL models which are the worst debt. This points to a *really* unhealthy economy.

Melania, the documentary no human wants to see, has a budget of $40 million, $28 million of which is “licensing fees” paid to the Trumps. FYI to all the MAGAs who fart out “hE dOnAtEs HiS saLaRy!!”, that one $28 million Bezos bribe is **70 years** worth of presidential salary.

New Twitter policy is freedom of speech, but not freedom of reach. Negative/hate tweets will be max deboosted & demonetized, so no ads or other revenue to Twitter. You won’t find the tweet unless you specifically seek it out, which is no different from rest of Internet.

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David Folkenflik

🧵Some thoughts to keep in mind about CBS 1. Weiss is editor in chief and can weigh in on any news coverage without it being corporate interference. 2. It's impossible to assess her actions - and the reactions - without taking into account the Ellisons & decision to hire her

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The US Agency for Global Media, which Lake is running, had offered Abramowitz job over a handful of people at shortwave radio site in NC - and moved to fire him when he turned that down. She has gutted VOA by firing hundreds of contractors and put hundreds staffers on paid leave

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Veteran photographer Michael Nigro was shot in the head with a non-lethal bullet while covering anti-ICE protests in LA. "It felt very very intentional," Nigro tells NPR, "a chilling effect to convince us to go away." Other reporters say they have been targeted too. 1/2

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Opposing attys ask for adjournment of hacking case until tomorrow AM. Judge questions reasoning. News U.K. attorney Anthony Hudson cites a “very substantial sum” for settlement that he says would *not* be available should trial start.

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My interview w Pulitzer winning cartoonist Ann Telnaes about her resignation from WaPo over killed sketch on tech titans, including Bezos “They own a newspaper and they have an obligation, frankly, to protect the free press.” t.co

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Statement from NBC about the SNL fracas: We accommodated the Trump campaign’s request for equal time consistent with our regulatory obligations. (Background: Trump spots appeared in Nascar and post-game NFL broadcasts.)

David Folkenflik on Revenue · ViralLoop