David Folkenflik on Revenue

It has been beat up, cut down and brutalized by a wave of corporate owners, beginning with Tribune in the early 2000s. The Sun's journalists have soldiered on. The non-profit Baltimore Banner has risen up but not dispatched the paper. Unclear what the current moment holds.

1.2K likes28 repliesPosted Jan 16, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

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