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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Jeremy Gordon on Marketing · ViralLoop

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Post by Jeremy Gordon on X

Jeremy Gordon@jeremypgordon

Pitchfork is a "brand" but its staff has always been tiny — a specific group of people whose tastes and instincts have guided their major decisions. All publications should be so lucky! Sweeping all that aside to min-max your way to a 15% profit increase is nauseating

675 likes4 repliesPosted Jan 17, 2024

View the original on X Written by Jeremy Gordon. Captured Sep 4, 2026.

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38

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing Revenue

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