Jessica Martinez on Marketing

The @latimes laid off ~80 of us six months ago in audio, audience, homepage, copy editing. Where else can you cut? This being the “big one” concerns me. I felt so lucky to be hired by The Times right after college. I’m saddened and worried about what’s to come for my old paper.

243 likes11 repliesPosted Jan 18, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Leads with a number
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Post by Jessica Martinez on X