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Viral score

Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Joshua Eustis on Marketing · ViralLoop

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Post by Joshua Eustis on X

Joshua Eustis@telefontelaviv

I’m fascinated by the idea of the Dead Internet, in which AI bots create website copies littered with ads that are then recursively crawled by “audience bots” over and over again. There are sectors of the internet devoid of all humanity, except for the person collecting ad rev.

2.3K likes24 repliesPosted Jan 18, 2024

View the original on X Written by Joshua Eustis. Captured Sep 4, 2026.

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47

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

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