@gingergorman on Science

Oh this is the dude i sent an invoice to after Daily Mail plagiarized my work (& in the process, put my traumatized case studies seriously at risk). Their lawyers then sent ME a threatening letter. Even though it was my work they stole. Everything is fine, in the media 🤯🤯🤯

479 likes8 repliesPosted Jan 22, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Frames the idea around what the reader stands to lose, which is more motivating than gain.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Mechanisms: Loss aversion
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Science

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