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The mechanics

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Analysis by ViralLoop — not written by the original author.

Ed Zitron on Growth · ViralLoop

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Post by Ed Zitron on X

Ed Zitron@edzitron

it's so funny that Musk deliberately pushed as much traffic to this video as possible, paying Mr. Beast $250k to say "it's a bit of a facade"

30K likes63 repliesPosted Jan 22, 2024

View the original on X Written by Ed Zitron. Captured Sep 4, 2026.

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68

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: concrete
Mechanisms: Specificity
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

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Matthew Prince 🌥

Welp, that happened faster than I predicted. Thought it would be end of 2027, then early 2027, but agentic traffic growing so fast that bots have now passed human traffic online for the first time in the Internet's history. t.co

More from Ed Zitron

SB Energy S-1 is an absolute dog, $439bn backlog, only $1 billion of which will be recognized in the next *two years*, and $351 billion of which will take longer than 4 to 8 years to pull in. Safe to assume mostly from OpenAI's Ohio and Miami deals. t.co

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Anthropic to spend $45 billion it doesn’t have on chips that haven’t been shipped to a company (Nscale) that has yet to start building the data center to put them in so it can take the contract and use it to raise money to do it, all to pump its IPO.

meta considered firing a bunch of people and replacing them with AI but didn't because it wouldn't remotely work! Feels like a huge story, and makes me wonder what the people talking about "Zuck's AI assistant" or "Meta's agents" were huffing

This is absolutely god damn ridiculous at this point. NVIDIA is effectively bailing out anyone in the AI industry as a means of inflating their valuations and keeping them buying compute. Sorry, perplexity is not worth $30 billion in anything other than the circularverse