Matt Binder on Marketing

MrBeast made $250k on X because the fix was in (Elon Musk, unlabeled ad promos, etc): t.co but one thing i haven't seen mentioned: it doesn't seem that revenue is from X Monetization but from Amplify, X's pre-roll video ad share program that's only for VIPs

679 likes21 repliesPosted Jan 22, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → Turn
Style: Conversational paragraphs at a steady pace.
Tone: personal, concrete
Mechanisms: Specificity
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing Revenue

Post by Matt Binder on X