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The mechanics

Hook
Style
Tone
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Analysis by ViralLoop — not written by the original author.

David Folkenflik on Hiring · ViralLoop

Post by David Folkenflik on X

David Folkenflik@davidfolkenflik

LATimes confirms 115 journalists laid off, or about 23 percent; newsroom will be at approx 385. NOTE: Taken in combination with last year's layoffs, the Los Angeles Times has laid off about one third of its newsroom in less than a year.

2K likes833 repliesPosted Jan 23, 2024

View the original on X Written by David Folkenflik. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

The European Commission’s $140 million fine on @X is an abomination. It’s an attack on a great American job creator & it’s an attack on the free speech of every American. Trump should impose SANCTIONS until this travesty is reversed.

Jeff Bezos has become $45 billion richer since Trump was elected. He pays a lower tax rate than a truck driver, nurse or teacher. Amazon got a $15.7 billion tax break from Trump last year. Now, Amazon plans to create a "new rhythm" of layoffs every few months. Trickle not.

Matthew Schmitz

Beginning in 2014, prestige industries decided they urgently needed to diversify. They didn’t purge established Boomers. Instead, they did everything possible to avoid hiring white millennial men. This is the story of a generation derailed by DEI. t.co

Elon Musk in this 2012 interview: " My proceeds from PayPal after tax were about $180M, $100M of that went into SpaceX, $70M into Tesla, and $10M into SolarCity and I literally had to borrow money for rent." $SPCX $TSLA

Many talented people over the past few years were declined an offer or even an interview @xAI. My apologies. @BarisAkis and I are going through the company interview history and reaching back out to promising candidates.

Evanosaurus “Unrawrl Engine 5.8” Rex

guess who got laid off today! 🫠 i am genuinely so confused and bewildered like, i spent the past week debugging the rivalry system while recovering from pneumonia and just in the past few days i’ve had multiple directors tell me how much they appreciate everything i do

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🧵Some thoughts to keep in mind about CBS 1. Weiss is editor in chief and can weigh in on any news coverage without it being corporate interference. 2. It's impossible to assess her actions - and the reactions - without taking into account the Ellisons & decision to hire her

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The US Agency for Global Media, which Lake is running, had offered Abramowitz job over a handful of people at shortwave radio site in NC - and moved to fire him when he turned that down. She has gutted VOA by firing hundreds of contractors and put hundreds staffers on paid leave

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Veteran photographer Michael Nigro was shot in the head with a non-lethal bullet while covering anti-ICE protests in LA. "It felt very very intentional," Nigro tells NPR, "a chilling effect to convince us to go away." Other reporters say they have been targeted too. 1/2

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Opposing attys ask for adjournment of hacking case until tomorrow AM. Judge questions reasoning. News U.K. attorney Anthony Hudson cites a “very substantial sum” for settlement that he says would *not* be available should trial start.

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My interview w Pulitzer winning cartoonist Ann Telnaes about her resignation from WaPo over killed sketch on tech titans, including Bezos “They own a newspaper and they have an obligation, frankly, to protect the free press.” t.co

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Statement from NBC about the SNL fracas: We accommodated the Trump campaign’s request for equal time consistent with our regulatory obligations. (Background: Trump spots appeared in Nascar and post-game NFL broadcasts.)