Matt Burns on Hiring

Personal news: I was laid off at TechCrunch today along with a handful of Ops, Biz and editorial folks. All the best. TechCrunch has been my home since 2008. I grew up at TC. I traveled the world with TC. I became the fucking best at TechCrunch and it's their loss. DMs open.

364 likes40 repliesPosted Jan 29, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Hiring

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