Jay Rosen on Revenue

My quote in this article: “You have to look at Gannett and the other big newspaper chains not as media companies but as financial firms. They see newspapers as declining assets, and they ask themselves how they can squeeze a few more years of profit out of those assets.”

942 likes26 repliesPosted Jan 30, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

Post by Jay Rosen on X