Eli Walsh on Marketing

Now that the cat's out of the bag, let me tell you something. This company worked its news and audience reporters to the bone over the last eight months. I wrote 630+ stories in that time, most of them were just copying and pasting work that other reporters put time and 1/?

1.7K likes42 repliesPosted Jan 31, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Ends on a question, which is the most reliable way to turn readers into repliers.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Invitation
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing

Post by Eli Walsh on X