Gergely Orosz on Growth

Arc wants to disrupt Google and reimagined what users want from search. There is a thing not mentioned: Google sends lots of traffic to websites (thus allows them to convert customers, upsell etc). Arc wants to cut out websites tho. Why would website owners allow Arc’s bot?

1.4K likes79 repliesPosted Feb 1, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Invitation shape, so the reader always knows where they are.
Ends on a question, which is the most reliable way to turn readers into repliers.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Invitation
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

Growth Revenue

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