Lorenzo Franceschi-Bicchierai on Product

Lorenzo Franceschi-Bicchierai@lorenzofb

There will never be a website like Motherboard. A product of a time and place that will never be replicated. And for all its faults (and there were millions of them), Vice was smart enough to let us thrive on our own. Motherboard forever. And fuck these clueless media execs.

617 likes12 repliesPosted Feb 22, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: blunt, punchy, corporate
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

Product

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