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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

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Post by Martin Austermuhle on X

Martin Austermuhle@maustermuhle

There have been 20 departures from @wamu885/@dcist since early 2022. Some of those people (myself included) left for other opportunities, but plenty left because they saw no opportunity for growth and no concrete vision from the station's leader.

180 likes1 repliesPosted Feb 23, 2024

View the original on X Written by Martin Austermuhle. Captured Sep 4, 2026.

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27

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

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More from Martin Austermuhle

Martin Austermuhle

Now that the news is out that @dcist is dead and 15 great people will lose their jobs, some truths. No one at @dcist/@wamu885 was ignorant of the tough realities of media. But this is more a failure of leadership than anything.

Martin Austermuhle on Growth · ViralLoop