Jeremy Barr on Revenue

2014-2015 was such a bizarre time to cover digital media in New York. Everyone was getting paid like 400k to write for fake sites that didn't have any reason to exist. I spent half my time at rave-like presentations for advertisers. I thought it would end badly but not this badly

640 likes12 repliesPosted Feb 23, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Leads with a number
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, concrete
Mechanisms: Specificity
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

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