Derek Thompson on Marketing

Derek Thompson@DKThomp

The NYT might be the most successful news media company in America right now. But if you only looked at its ad revenue, you'd think it went bankrupt. Its business went from 70% ads to 70% subs in 20 years.

319 likes14 repliesPosted Mar 7, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing Revenue

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