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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

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Post by Eric Farraro on X

Eric Farraro@EFarraro

One of my favorite features I've been involved with at X! Amazing work by a small team of incredible engineers to bring it to life. Lots to come. Many authors built their audience on X first, and we want X to be the best place to post your long form content.

204 likes69 repliesPosted Mar 8, 2024

View the original on X Written by Eric Farraro. Captured Sep 4, 2026.

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33

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, energetic
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing Hiring

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Eric Farraro on Marketing · ViralLoop