ViralLoop

Google's generative search is going to cut 25% to 60%of search traffic to media outlets, replacing it with Google's own generative answers. Search engines want to be the new ISPs. I bet they let you pay to be more prominent. This could make a whole new kind of awful seo

175 likes4 repliesPosted Mar 14, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Leads with a number
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, concrete
Mechanisms: Specificity
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

Growth

Post by Ed Zitron on X