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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

𝒥𝑜𝑒𝓁, 𝒶 𝒻𝓇𝒾𝑒𝓃𝒹 on Founder · ViralLoop

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Post by 𝒥𝑜𝑒𝓁, 𝒶 𝒻𝓇𝒾𝑒𝓃𝒹 on X

𝒥𝑜𝑒𝓁, 𝒶 𝒻𝓇𝒾𝑒𝓃𝒹@joeljohnson

I've stayed quiet in the G/O Media era of Gawker sites for personal reasons. (I was never granted equity in GMG, etc. fwiw.) But as a person who helped launch and sometimes managed Kotaku among other sites, I am aghast at the lack of understanding not only of editorial realities

337 likes2 repliesPosted Mar 21, 2024

View the original on X Written by 𝒥𝑜𝑒𝓁, 𝒶 𝒻𝓇𝒾𝑒𝓃𝒹. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Plain observation
Structure: Hook → Turn
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

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