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Post by Demis Hassabis on X

Demis Hassabis@demishassabis

Delighted and honoured to receive a Knighthood for services to AI. It’s been an incredible journey so far building @GoogleDeepMind over the past 15 years, helping accelerate the field and grow the UK & global AI ecosystems. Thanks to everyone who helped make this dream possible!

4.5K likes326 repliesPosted Mar 28, 2024

View the original on X Written by Demis Hassabis. Captured Sep 4, 2026.

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Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

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Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

Topics

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Hi! I'm one of the prompt writers that worked on this ad. It's a lot harder than people think! Prompts that my team used include: -make it funny -make it epic AND funny -funnier!!! Please be nice to my team as many of them will be laid off/replaced by AI

It’s patently absurd that Apple isn’t smart enough to make their own AI, yet is somehow capable of ensuring that OpenAI will protect your security & privacy! Apple has no clue what’s actually going on once they hand your data over to OpenAI. They’re selling you down the river.

More from Demis Hassabis

Celebrating the milestone of a massive 150+ million downloads of Gemma 4 with the release of the new Gemma 4 12B model! It's incredibly powerful for such a small model and it’s tiny enough to run locally on a laptop with just 16GB VRAM. Apache 2.0 license - happy building!

I’ve always believed the No.1 application of AI should be to improve human health. That work started with AlphaFold, and now at @IsomorphicLabs with the mission to reimagine drug discovery and one day solve all disease! We are turbocharging that goal with $2.1B in new funding.

Excited to launch Gemma 4: the best open models in the world for their respective sizes. Available in 4 sizes that can be fine-tuned for your specific task: 31B dense for great raw performance, 26B MoE for low latency, and effective 2B & 4B for edge device use - happy building!

Nano Banana 2 is our new faster and better SOTA image generation & editing model! It uses Gemini’s amazing world understanding + grabs real-time info w/ search to create higher quality outputs. Available in @GeminiApp, @GoogleAIStudio, @FlowbyGoogle, Search & Vertex - enjoy!

We created SynthID, a robust digital watermarking technology to tag & identify AI-generated content. Now we’re open-sourcing SynthID-Text so developers can use it to embed & detect watermarks in text outputs from their own LLMs. Published today in @Nature, details below.

Making great progress on the Gemini Era. At #GoogleIO we shared 2M long context breakthrough with 1.5 Pro and announced Gemini 1.5 Flash, a lighter-weight multimodal model with long context designed to be fast and cost-efficient to serve at scale. More: t.co

Demis Hassabis on AI · ViralLoop