Mike Coutermarsh on SaaS

Mike Coutermarsh@mscccc

MSFT stock grants New hire: can’t code. has 30k twitter followers. $800k over 4 years. Current eng: finds 500ms backdoor, saves world. $67k retention grant, vests over 5 years.

5.7K likes40 repliesPosted Mar 31, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: concrete, punchy
Mechanisms: Specificity
Written for: SaaS founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

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