Scott Coleman on Energy

Some sad news to share: Effective immediately, the SB Nation podcast network is being shut down. That includes the Talking Chop/Battery Power podcast. I want to sincerely thank each and every one of you who supported the show over the years. It was an incredible run. (1/??)

857 likes127 repliesPosted Apr 4, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Energy

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