Josh Miller on Creative

Josh Miller@joshm

12-24 months... "browsing for you" "coding for you" "writing for you" "editing for you" ...to beat Apple, Google, & Microsoft until too late this is gonna be fun !!!

470 likes6 repliesPosted Apr 9, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Frames the idea around what the reader stands to lose, which is more motivating than gain.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Context → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: energetic, punchy
Mechanisms: Loss aversion
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Creative

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