ruby lott-lavigna on Revenue

ruby lott-lavigna@RubyJLL

🚨i am being made redundant, alongside many of my amazing colleagues at @openDemocracy it is a sad day for radical, not-for-profit media (but also this seems strangely inevitable in this industry) here are some pieces i'm proud of:

532 likes41 repliesPosted Apr 10, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

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