rat king 🐀 on Product

were this not "ex apple employees raise a quarter billion dollars to eliminate the smartphone" the expectations may have not been so sky-high make it a kind of permanent beta product and dont position it as a smartphone killer right out of the gate

182 likes12 repliesPosted Apr 16, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Contradicts something the audience already believes, which stops the scroll.
Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Announcement
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Mechanisms: Pattern interrupt
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

Product

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