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Post by Sam Sanders on X

Sam Sanders@samsanders

Last little tidbit: Uri Berliner edited me for about a year while I transitioned from political reporting to hosting. I loved our working relationship and learned so much from him. His writing this past week was obviously quite the shock given my experience with him.

164 likes3 repliesPosted Apr 17, 2024

View the original on X Written by Sam Sanders. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

A few months ago I bought contracts that would be Khamenei out of office by April 1st. This morning, Kalshi changed the rules to exclude death as a possible outcome. lol, lesson learned - have withdrawn everything from Kalshi and will never use them again.

Make no mistake, this is a scare tactic. I went on the podcast and as hard as the lobby groups and media tried, they couldn’t twist anything I said. So they have resorted to lobbying for Louis’ sponsorship to be pulled in an attempt to scare others out of giving me a platform.

To lump these two factors together to create a narrative that my behavior extended beyond bad edgy jokes is disgusting and did not happen. In past years, I have learned that my old humor is not acceptable. I cannot change who I was, but I can continue to work on myself

I've tweeted this story before, but feel like it's relevant again: When I was working for NBC and they hired Megyn Kelly I publicly stated that I thought it was a huge mistake bc I believed Megyn was a racist and had made racist statements. NBC brass hauled me into an HR meeting

Over the past few weeks, we removed hundreds of channels sharing leaked exam materials and related scams in India. We’re also making the “edited” label more visible to prevent backdating scams. Telegram is a force for good. Banning it — even temporarily — is a mistake.

Yes, the EU should sanction Tucker Carlson, because he is no journalist but a leading Kremlin propagandist. The EU has rightly sanctioned a score of leading Kremlin propagandists & many Europeans for various reasons. It would be a mistake not to sanction Tucker Carlson.

Sam Sanders on Lessons · ViralLoop