Noah Smith 🐇🇺🇸🇺🇦🇹🇼 on Marketing

Noah Smith 🐇🇺🇸🇺🇦🇹🇼@Noahpinion

2010s activism taught people all these catchphrases that they just intone ad infinitum even when they make no sense. "Listen when they tell you who they are" "Look how terrified they are of worker power" What are you even talking about? You yelled at your boss and got fired.

3K likes60 repliesPosted Apr 18, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

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