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Viral score

Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Andrew Marchand on Revenue · ViralLoop

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Andrew Marchand@AndrewMarchand

NEWS: ESPN and TNT Sports are working hard to retain the rights, while NBA plans to add at least one more package with Amazon and NBC interested. The exclusive negotiating deadline for ESPN & TNT is midnight tonight. There is progress, but no deal yet. t.co

214 likes18 repliesPosted Apr 22, 2024

View the original on X Written by Andrew Marchand. Captured Sep 4, 2026.

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30

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

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