Contrary Research on SaaS

Today, Rippling announced $200M in funding at a $13.4B valuation. In 2023, the company had ~$350M in ARR. But back in 2019 at ~$3M ARR, the team put out a Series A memo laying out everything they wanted to accomplish. Here’s how they’ve stacked up to their own expectations…

1K likes14 repliesPosted Apr 22, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Points at real customers, users or results as evidence rather than assertion.
Follows a clear Hook → Turn → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Announcement
Structure: Hook → Turn → Landing
Style: Conversational paragraphs at a steady pace.
Tone: concrete, punchy
Mechanisms: Specificity, Social proof
Written for: SaaS founders and operators

Analysis by ViralLoop — not written by the original author.

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