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Viral score

Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Philip Morris International on General · ViralLoop

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Post by Philip Morris International on X

Philip Morris International@InsidePMI

39% of PMI’s total net revenues now come from our smoke-free business. This is our progress ⬇️

36 likes8 repliesPosted Apr 23, 2024

View the original on X Written by Philip Morris International. Captured Sep 7, 2026.

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18

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Gives away something genuinely useful before asking for anything.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.

The mechanics

Hook: Leads with a number
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Mechanisms: Reciprocity
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

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