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The mechanics

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Analysis by ViralLoop — not written by the original author.

Ed Zitron on Marketing · ViralLoop

Post by Ed Zitron on X

Ed Zitron@edzitron

Today's newsletter is the story of how Prabhakar Raghavan, Google's former head of ads - led a coup so that he could run Google Search, and how an email chain from 2019 began a cascade of events that would lead to him running it into the ground. t.co

11K likes132 repliesPosted Apr 23, 2024

View the original on X Written by Ed Zitron. Captured Sep 4, 2026.

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60

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Announcement
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

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Today we're announcing Live Studio, a brand new livestreaming command center on X X is where everything is happening now. So we're launching the best tools for pro streamers to go live, connect with their followers & manage their streams Check it out on 𝕏.com in Creator Studio

Hi! I'm one of the prompt writers that worked on this ad. It's a lot harder than people think! Prompts that my team used include: -make it funny -make it epic AND funny -funnier!!! Please be nice to my team as many of them will be laid off/replaced by AI

New Twitter policy is freedom of speech, but not freedom of reach. Negative/hate tweets will be max deboosted & demonetized, so no ads or other revenue to Twitter. You won’t find the tweet unless you specifically seek it out, which is no different from rest of Internet.

Hear me out: More people my age have texted me personally saying they listened to VP Harris on Alex Cooper Call Her Daddy podcast compared to any other legacy media source. And they say they now know VP Harris so much better. The Harris campaign knows what it’s doing.

The Spiffing Brit 🫖 @Gamescom

Youtube Infinite Money Update Step 1: Get uncapped sponsor cpm deal Step 2: Tell Audience to Spam F5 Step 3: Inflate Views Faster than Argentian Inflation Step 4: Raid Shadow Legenda Goes Bankrupt Step 5: Profit 😎

More from Ed Zitron

SB Energy S-1 is an absolute dog, $439bn backlog, only $1 billion of which will be recognized in the next *two years*, and $351 billion of which will take longer than 4 to 8 years to pull in. Safe to assume mostly from OpenAI's Ohio and Miami deals. t.co

Lambda (NVDA investment, $1.4bn contract) signing a deal with NVIDIA, so Anthropic (who lacks the credit to sign I assume?) can maybe rent back capacity that is leased in NVIDIA's name, built by Hut8, who is also building capacity with Fluidstack. Every bad sign possible lol

this is *insane*. NVIDIA's CFO literally said on the call last night that this was a way that NVIDIA would "get paid twice," despite having discontinued the program a week beforehand. They're denying this report, but I trust Anissa's reporting far more than Colette kress

Anthropic to spend $45 billion it doesn’t have on chips that haven’t been shipped to a company (Nscale) that has yet to start building the data center to put them in so it can take the contract and use it to raise money to do it, all to pump its IPO.

meta considered firing a bunch of people and replacing them with AI but didn't because it wouldn't remotely work! Feels like a huge story, and makes me wonder what the people talking about "Zuck's AI assistant" or "Meta's agents" were huffing

This is absolutely god damn ridiculous at this point. NVIDIA is effectively bailing out anyone in the AI industry as a means of inflating their valuations and keeping them buying compute. Sorry, perplexity is not worth $30 billion in anything other than the circularverse