Esther Crawford ✨ on Hiring

Some personal news: I’ve joined the @Messenger team at @Meta as a Director of Product. Messaging has transformed how we connect with friends, family, creators, businesses, and now even AI. Thrilled to work with an incredible team focused on 0-1 initiatives within the app!

2K likes196 repliesPosted Apr 29, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, energetic, punchy
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Hiring AI Marketing

Post by Esther Crawford ✨ on X