Thierry Breton on Marketing

Today we open cases against #Meta for suspected breach of #DSA obligations to protect integrity of elections: ▪️Inadequate ad moderation exploited for foreign interference & scams ▪️Inadequate data access to monitor elections ▪️Non-compliant tool for flagging illegal content

362 likes54 repliesPosted Apr 30, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Announcement
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy, corporate
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing

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