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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Azmat Khan on Health · ViralLoop

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Post by Azmat Khan on X

Azmat Khan@AzmatZahra

There is more to say, but for now let me tell you how proud I am of our @columbiajourn students, whom I've watched report non-stop for days, sleep on floors, support one another & give their all to bearing witness under dire conditions: t.co @PulitzerPrizes

4.2K likes38 repliesPosted May 2, 2024

View the original on X Written by Azmat Khan. Captured Sep 4, 2026.

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52

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Contradicts something the audience already believes, which stops the scroll.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: personal
Mechanisms: Pattern interrupt
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

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