Tom Warren on Revenue

Apple Q2 2024 earnings are out: 📱 iPhone revenue down 10% 💻 Mac revenue up 3.9% 📑 iPad revenue down 17% ⌚ wearable revenue down 10% ☁️ services revenue up 14% $90.8 billion in revenue overall, down 4%

1.9K likes67 repliesPosted May 2, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy
Mechanisms: Specificity
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue Health

Post by Tom Warren on X