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Marques Brownlee on AI · ViralLoop

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Post by Marques Brownlee on X

Marques Brownlee@MKBHD

On one hand: It seems like it's only a matter of time before Apple starts making major AI-related moves around the iPhone and iOS and buries these AI-in-a-box gadgets extremely quickly On the other hand: Have you used Siri lately?

26K likes1.2K repliesPosted May 2, 2024

View the original on X Written by Marques Brownlee. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a question, which is the most reliable way to turn readers into repliers.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Invitation
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

Topics

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Memory price hikes have finally started hitting Apple. Today, they raised some base prices: Macbook Neo: $599 -> $699 Macbook Air: $1099 -> $1299 Macbook Pro: $1699 -> $1999 Mac Studio: $1999 -> $2499 iPad Air $599 - $749 iPad Pro: $999 -> $1199

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This video has a bunch of garbled text, the telltale signs of AI generated videos. But the cutaways, the moving text ticker, the news-style shots... those were all things SORA decided to do on its own, and those news anchors looked very... real