John Linneman on Marketing

John Linneman@dark1x

This is an unpleasant ad, I think - I get what they're going for but it ultimately feels as if they're destroying the history of creativity. A fitting presentation following yesterday's Xbox news, however. "Crush your dreams"

1.7K likes67 repliesPosted May 8, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing

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