James Clark 📈📉¯\_(ツ)_/¯ on Marketing

James Clark 📈📉¯\_(ツ)_/¯@mr_james_c

Apple's new "Crush" ad (let's call it "2024") is a visual & metaphorical bookend to the 1984 ad. 1984: Monochome, conformist, industrial world exploded by colourful, vibrant human 2024: Colourful, vibrant humanity is crushed by monochrome, conformist industrial press

9.7K likes170 repliesPosted May 8, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing

Post by James Clark 📈📉¯\_(ツ)_/¯ on X