Alex Roy on Marketing

Apple should fire this agency Then fire everyone at Apple who failed to recognize the anti-Apple message at this ad's core Then the agency should fire everyone involved with this ad who didn't voice reservations before showing it to Apple 1/x

2.7K likes356 repliesPosted May 8, 2024

Remix this post

Your note

Private to you, and used when you remix this post.

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Turn → Turn → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Turn → Turn → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing Lessons

Post by Alex Roy on X