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Why it worked

The mechanics

Hook
Style
Tone
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Analysis by ViralLoop — not written by the original author.

François Chollet on Marketing · ViralLoop

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Post by François Chollet on X

François Chollet@fchollet

Now I want to see the same ad in reverse -- Apple heroically saving colorful symbols of creativity from getting crushed under the emotionless, grey industrial press of uniformity and barrenness. Would be so much better. This is one of the worst ads I've ever seen.

199 likes14 repliesPosted May 8, 2024

View the original on X Written by François Chollet. Captured Sep 4, 2026.

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29

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

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