Max Weinbach on Marketing

I’ve seen a lot of people commenting on this ad and explaining why they don’t like it But i don’t get it. I get why people aren’t a fan of it, but none of that hits with me. I think it’s creative and sorta cool to watch.

385 likes52 repliesPosted May 8, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Turn → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Turn → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing

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