ViralLoop

I do want to point out that Hi-Fi Rush isn't a 'small game'. It took over 4 years to develop. No defense of how Xbox leadership has been running the show, but Matt Booty isn't wrong. He's referring to smaller games that don't take an entire generation to build.

2.8K likes215 repliesPosted May 9, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Contradicts something the audience already believes, which stops the scroll.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Mechanisms: Pattern interrupt
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Defence

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