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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Katie Notopoulos on Marketing · ViralLoop

Post by Katie Notopoulos on X

Katie Notopoulos@katienotopoulos

fwiw I'm less likely to believe that Apple's ad was "copied" from a 14. year old ad, but rather that the metaphor is so obvious, dull, and straightforward that two separate ad teams thought it up indepdently

1.2K likes11 repliesPosted May 9, 2024

View the original on X Written by Katie Notopoulos. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

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