ViralLoop

This is the Apple AI strategy: A) On-device LLM (in house) B) Cloud-powered LLM (in house) C) Chatbot (OpenAI for sure, Google maybe). Apple isn’t building its own chatbot but knows the market wants it so it’s going elsewhere for it. It’s the same playbook as search.

1.4K likes53 repliesPosted May 12, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

Post by Mark Gurman on X