Robert Graham on Marketing

Telegram is a badly encrypted messaging platform used by right-wingers and Russians. Signal is used by American cryptographers because it's well encrypted. Republicans, Russians, Telegram fans, and Mask cast shade on Signal pretending it has problems.

602 likes28 repliesPosted May 12, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing

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