Matthew Green on Product

It’s not weird for a CEO to say “my product is better than your product.” But when the claim is about security and critically, *you’ve made a deliberate decision not to add security for most users* then it exists the domain of competition, and starts to feel like malice.

1.9K likes1 repliesPosted May 12, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

Product

Post by Matthew Green on X