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The mechanics

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Alex Sherman on Revenue · ViralLoop

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Post by Alex Sherman on X

Alex Sherman@sherman4949

NBA update: The league continues to hold talks with Warner Bros Discovery on striking a deal, but what's most likely to happen is the NBA signs papers with NBCUniversal and forces $WBD to match. What happens then could become a legal matter. Story here: t.co

165 likes6 repliesPosted May 16, 2024

View the original on X Written by Alex Sherman. Captured Sep 4, 2026.

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27

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

Netflix is deliberately choosing to pay people to create sexualized content for children. Freedom of speech should be respected, but this is PAID speech. Netflix is going out of their way and reaching into their wallet to push this.

Universal HIGH INCOME via checks issued by the Federal government is the best way to deal with unemployment caused by AI. AI/robotics will produce goods & services far in excess of the increase in the money supply, so there will not be inflation.

Marques Brownlee

Memory price hikes have finally started hitting Apple. Today, they raised some base prices: Macbook Neo: $599 -> $699 Macbook Air: $1099 -> $1299 Macbook Pro: $1699 -> $1999 Mac Studio: $1999 -> $2499 iPad Air $599 - $749 iPad Pro: $999 -> $1199

Adam Cochran (adamscochran.eth)

Breakdown of the Black Friday data tells us: -Consumer is weakening. -95% of sales volume was financed. -67% of that intends not to pay off within 30 days. -Roughly $1B was spent using BNPL models which are the worst debt. This points to a *really* unhealthy economy.

Melania, the documentary no human wants to see, has a budget of $40 million, $28 million of which is “licensing fees” paid to the Trumps. FYI to all the MAGAs who fart out “hE dOnAtEs HiS saLaRy!!”, that one $28 million Bezos bribe is **70 years** worth of presidential salary.

New Twitter policy is freedom of speech, but not freedom of reach. Negative/hate tweets will be max deboosted & demonetized, so no ads or other revenue to Twitter. You won’t find the tweet unless you specifically seek it out, which is no different from rest of Internet.

More from Alex Sherman

Quick lesson on breakup fees: If regulators block the Netflix/WBD deal, Netflix pays $5.8b to WBD. If Paramount tops a Netflix bid and WBD goes with Paramount instead, WBD pays Netflix $2.8b.

One thing we learned today is the Ellison family really totally behind the Paramount bid -- while the Ellisons are committing $12b in financing, $24b(!) comes from Middle East SWFs -- literally double the amount of the Ellison family. Paramount definitely didn't lead with that.

You’re going to hear a lot of flowery language out of WBD executives today, but the reason they’re splitting the company is they failed to convince Wall St that merging Discovery and WarnerMedia created any significant value relative to the debt that hovered over the company.

A new detail from the Netflix/Raw deal: For Netflix subs that don't get ads (the vast majority of y'all)... Raw matches will be scripted around commercial breaks. So you'll get some non-important match action (sustained headlocks!) instead of commercials. You won't get ads.

Netflix crosses the rubicon! It has reached a 10 year deal to stream WWE's Raw for more than $5 billion. Netflix takes the jump into sports/live entertainment. t.co